1999–2001
University research
Research at the University of Wisconsin–Madison, supported by the Kauffman Foundation, established the foundation for private-company benchmarking.
About us
Built on decades of financial benchmarking research.
From University of Wisconsin research to today's iCFO platform, we've spent more than 25 years turning private-company financial data into practical decision support.
- 1M+ private-company financial statements
- 2,600+ SIC & NAICS industries
- 25+ years of benchmarking research
Your figures stay private and secure.
What sets iCFO apart
What sets iCFO apart is the combination of private-company data, industry-specific benchmarking, and financial analysis tools built to support real business decisions.
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Our roots
Our benchmarking methodology began at the University of Wisconsin–Madison under Professor Emeritus H. Nejat Seyhun, supported by the Kauffman Foundation, studying private company performance.
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Our dataset
We've built a proprietary database of more than 1 million private-company financial statements. It continues to grow and is validated for accuracy and consistency.
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Our benchmarks
Benchmarks are based on real private companies, not public proxies, and are organized by industry, region, size and age so you can compare apples to apples.
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Our tools & reports
From the Business Performance Scorecard to what-if analysis, Red Flags, trends and valuations — our tools turn benchmarks into insights you can act on.
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Our recommendations
AI-assisted analysis and methodology-driven insights help you understand your results and focus on what matters most.
Our legacy of research and innovation
From university research to FINTEL to today’s iCFO platform — the same benchmarking engine, rebuilt for how you work now.
2001–2023
FINTEL, LLC
FINTEL, LLC commercialized the research and helped thousands of business owners and advisors benchmark and analyze private companies.
2024–Today
iCFO
The next generation of FINTEL's methodology and data platform — rebuilt for faster analysis, clearer workflows, and AI-assisted decision support.
How iCFO has evolved
We've modernized the platform to deliver deeper insights and a better experience.
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Deeper data
Expanded private-company coverage and data quality.
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Faster analysis
Improved performance and faster report generation.
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Interactive tools
What-if scenarios, trend analysis and advanced visuals.
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AI-assisted insights
Automated Red Flags and intelligent interpretation.
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Easier data import
Streamlined uploads and statement spreading.
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Personal experience
Custom dashboards, saved views and report sharing.
Ready to see iCFO for yourself?
Join thousands of business owners and advisors using iCFO to make smarter financial decisions.
Your figures stay private and secure.